The Austin Coffee Scene & Why Wink Roasts in Small Batches Right Here at Home
Published by Wink Coffee
Austin isn’t just the Live Music Capital of the World—it’s also a thriving hub for coffee lovers. With its laid-back charm, entrepreneurial energy, and deep appreciation for craft, Austin has become a destination for those who take their coffee seriously, but not too seriously.
From iconic institutions to fresh-faced newcomers, the city’s coffee scene is as diverse as the people who drink it. And it’s why Wink is proud to roast our beans in small batches, right here in the heart of Austin.
A Few Local Favorites
- Houndstooth Coffee – A staple of the Austin scene, Houndstooth is known for its precision, seasonal menus, and modern design. Their downtown and North Lamar locations offer a curated experience rooted in specialty coffee culture[1].
- Fleet Coffee – This small East Austin shop has built a loyal following thanks to inventive drinks and a minimalist vibe. Fleet is often mentioned as a must-visit by visiting baristas and coffee lovers alike[2].
- Desnudo Coffee – A newer face in town, Desnudo is a micro-roastery and coffee truck launched by Colombian brothers Sergio and Juan Trujillo. They roast beans from small Colombian farms and serve them with a side of storytelling[3].
- Jo’s Coffee – Home to the famous "I Love You So Much" mural, Jo’s is as much a photo op as it is a community staple. Tourists and locals alike line up for their laid-back classics and iced turbo[4].
Why We Roast in Austin
We could roast somewhere else—but we don’t want to. Austin is our home, and keeping our roasting local keeps us close to what matters: our community, our standards, and our customers.
Being in Austin means faster delivery, fresher coffee, and more control over every batch we roast. It means being able to listen to your feedback in real time and constantly improve. And it means supporting the local economy we’re proud to be a part of.
The Beauty of Small Batch
We roast in small batches because we believe great coffee takes attention. It lets us dial in the flavor, make adjustments when needed, and ensure every bag that ships is exactly how we want it. It’s more work—but it’s better coffee. And at Wink, that’s the only kind we serve.
Sources
- Houndstooth Coffee. Downtown Café. https://houndstoothcoffee.com/cafes/downtown/
- Fleet Coffee. Official Website. https://www.fleetcoffee.com/
- MySanAntonio. Desnudo Coffee Brings Colombian Beans to Austin. https://www.mysanantonio.com/food/article/desnudo-coffee-19858314.php
- Chron. Jo’s Coffee Expands in Texas. https://www.chron.com/food/article/austin-jos-coffee-expands-houston-20160380.php