Privacy Policy

Wink Coffee LLC ("Wink Coffee," "we," "us," or "our") operates the website winkcoffee.com and the Wink Coffee mobile application (together, the "Services"). This Privacy Policy explains what personal information we collect, how we use and share it, and the choices you have. By using the Services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Information You Provide Directly

• Account information — name, email address, and (if you choose) a username and password when you create an account on our website or in our mobile app.
• Order and billing information — shipping address, billing address, telephone number, and payment details when you purchase products. Payment card numbers are handled by our payment processor (Shopify Payments / Stripe) and are not stored on our servers.
• Communications — any information you include when you contact us (for example, through our contact form, email, or customer-support channels).
• Wholesale / partnership information — business name, role, and related details if you apply to our wholesale program.
• Reviews and user-generated content — product reviews, ratings, and any other content you voluntarily submit.

1.2 Information Collected Automatically

• Device and usage data — IP address, device type, operating system, browser type, referring URL, pages viewed, features used, session duration, and crash logs.
• Mobile app data — app version, device identifiers (e.g., IDFV on iOS), approximate location (derived from IP only — we do not request precise GPS), and in-app activity such as screens viewed and actions taken.
• Cookies and similar technologies — we use first-party cookies for authentication and cart persistence. We also use third-party analytics and advertising technologies, specifically Google Analytics (GA4) to understand aggregate website traffic and page performance, and the Meta Pixel (Facebook / Instagram) to measure advertising performance and power retargeting and lookalike audiences.

1.3 Information From Third Parties

• Payment processors (Shopify Payments, Stripe) send us confirmation of successful purchases and limited billing metadata (e.g., the last four digits of a card, issuing country).
• Advertising partners (Meta / Facebook) may provide aggregated campaign and conversion metrics.
• Sign-in providers (if you sign in through Apple, Google, or similar) send us the basic identifiers you authorize them to share.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including shipping, returns, and customer support.
• Create and manage your Wink Coffee account and the in-app farming experience, including saving progress and preferences locally and on our servers.
• Send transactional emails (order confirmations, shipping notifications, password resets).
• Send marketing emails, but only to customers who have opted in. You can unsubscribe at any time via the link in every marketing email.
• Measure and improve our website and app (analytics, crash reports, feature usage).
• Serve and measure advertising on Meta (Facebook / Instagram) and other ad platforms, including retargeting, lookalike audiences, and campaign conversion reporting.
• Detect and prevent fraud, abuse, or security incidents.
• Comply with legal obligations (tax records, law-enforcement requests, court orders).

3. Legal Bases for Processing (EEA / UK Users)

If you are located in the European Economic Area or the United Kingdom, we process your personal information under the following legal bases: performance of a contract (to fulfill your orders), legitimate interests (to operate and improve the Services, prevent fraud, and market to existing customers in a limited way), consent (where you opt in, such as for marketing emails or analytics cookies), and legal obligation (tax, consumer protection, and responding to lawful requests).

4. How We Share Your Information

We do not sell your personal information for money. We share information only in the ways described below:

5. Data Retention

We retain personal information for as long as needed to provide the Services and for legitimate business or legal purposes (for example, to maintain tax and accounting records, resolve disputes, and enforce our agreements). When information is no longer needed, we delete or anonymize it. Typical retention periods are seven (7) years for financial records (as required by tax law) and up to three (3) years for marketing and analytics data.

6. Children's Privacy

The Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us and we will promptly delete it.

7. Security

We use industry-standard safeguards — TLS encryption in transit, server-side access controls, and scoped API keys — to protect your information. No system is perfectly secure, so we cannot guarantee absolute security. In the event of a breach affecting your personal information, we will notify you as required by applicable law.

8. International Transfers

Wink Coffee is based in Austin, Texas. If you access the Services from outside the United States, your information will be transferred to, stored, and processed in the United States. Where required, we rely on Standard Contractual Clauses or other lawful transfer mechanisms.

9. Your Choices and Rights

• Access, correction, and deletion. You can request a copy of your information, correct it, or ask us to delete it. See our Data Deletion page for step-by-step instructions.
• Marketing emails. Click the unsubscribe link in any marketing email. Transactional messages (order confirmations, shipping updates) are not affected.
• Cookies. You can disable cookies in your browser settings. Parts of the Services may not function properly without them.
• Advertising. You can opt out of Meta-tailored ads in your Facebook or Instagram ad-preferences settings, and out of device-level tracking via your iOS or Android settings (App Tracking Transparency / Ads personalization).
• Do Not Track. Our Services do not currently respond to "Do Not Track" browser signals.
• California residents have the additional rights described under the CCPA/CPRA (right to know, delete, correct, and opt out of "sharing" for cross-context behavioral advertising). Submit a request through the channels below and we will verify and respond within 45 days.

10. Third-Party Links

The Services may contain links to third-party sites we do not operate. We are not responsible for the privacy practices of those sites, and we encourage you to review their policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the effective date above and, where appropriate, notify you by email or in-app notice.

12. How to Contact Us

For any privacy question, data request, or complaint, contact us at:

Wink Coffee LLC
Austin, TX, USA
Email: hello@winkcoffee.com